Recently, a seminar on the "XX Road" for China's County Tourism Development was held in XX County, Fujian Province. This seminar was co-sponsored by China Tourism News, Fujian Province Tourism Administration, and Longyan City People's Government, and hosted by XX County People's Government. Experts and scholars attending the meeting discussed and summarized the tourism development experience of XX County and provided suggestions for its future development.

  In fact, XX's tourism industry has started since the 1990s. In recent years, the transformation and development of XX tourism has attracted widespread attention from the outside world.

  Cai Jiacheng, deputy director of the Information Center of the National Tourism Administration, believes that whether it is a county, a city or a region, it is very difficult to shift from a resource-based economy to a service-oriented or value-added economy. Nowadays, many resource-exhausted cities and some early industrial cities are in the process of transformation. XX can achieve this transformation in a relatively short period of time, which is worth summarizing in the "Road to XX". XX has made rapid progress, and the county's tourism development level is very high, and its efforts are also very large. How XX tourism can develop in a meticulous direction on the basis of large-scale spending requires further thinking.

  Gao Shunli, president of the China Tourism News Agency, said that XX County is determined to shift from enriching the people with coal to enriching the people with tourism, and from selling coal in the past to selling air, ecology and culture. This is a strategic adjustment of economic and social development ideas, and it is a transformation from resource-consuming and even exhausted industries to modern service industries that are in line with ecological civilization and sustainable development.

  Gao XX analyzed that in recent years, XX County's biggest achievement in tourism development has been to find a way to promote tourism development and achieve a historic leap from natural development to conscious development in tourism. From the perspective of the entire industry, although many places claim to be major tourism counties and strong tourism counties, they have not yet fully reached this stage and level, and are still in a mixed and transitional stage of natural development and conscious development.

  The so-called natural development means letting nature take its course and letting it develop; conscious development means conscious development and actively seeking development according to laws. It means planning, overall integration, scientific promotion, appropriate compensation, and deliberate strengthening and overall improvement on the basis of exploring and grasping the laws of tourism.

  Preserving the "local flavor": from blind imitation to unique characteristics

  XX, dean of the School of Tourism of XX University in Fujian, believes that "local flavor" refers to local flavor and local flavor, including local history, local culture, and rural resources. XX needs to preserve and explore the "local flavor", fully display its own scenery, folk customs, and local feelings as much as possible, and find local symbols from details and carriers. First of all, we should explore the "local flavor" from historical tracing, and we should deeply explore and condense those spiritual qualities in Hakka culture. For example, the recent completion of XX Family Training Hall and Virtue Hall is a good measure. Secondly, we should explore the "local flavor" from realistic annotations and make full use of XX's existing folk customs, local operas, architectural styles, etc. For example, Fu Shi visits ancient events, Chen Dong April 8, Hukeng makes great blessings, Kanshi weddings, etc. are all available for tourism. Finally, we should explore the "local flavor" from the needs of future tourists, and we should